Julie Stein, co-founder and secretary of the board of the Wildlife Friendly Enterprise Network, discusses the certification of wildlife-friendly products and how this can help conserve threatened wildlife while contributing to the economic vitality of rural communities. She gives “The WildLife” host Laurel Neme numerous examples of win-win-win situations that ultimately support a “triple bottom line” of people, planet and profits. Julie is a Conservation Biologist and consultant who has worked on large carnivore conservation in the Greater Yellowstone region, as well as on African endangered species conservation issues. She served as the Science and Policy Coordinator for the Bushmeat Crisis Task Force and from 2001-2003 was part of an interdisciplinary international research team examining Conservation and Community Conflict for the Jane Goodall Institute’s Congo Basin Program. Julie is on the Advisory Committee for Predator Friendly® and is one of the founding Steering Committee members of the Human Wildlife Conflict Collaboration (HWCC) where she is helping to develop a Conservation and Conflict Training Program for wildlife professionals around the world. In 2006, Julie founded Scentmark Consulting and is researching green marketing trends to provide assistance and tools to promote wildlife friendly product lines. In this podcast, you’ll also hear an update on elephant seals from Christine Heinrichs, a docent at Piedras Blancas elephant seal rookery in California. This episode of “The WildLife” aired on The Radiator, WOMM-LP, 105.9 FM in Burlington, Vermont on March 22, 2010.